Philly Social Media Moms | providing community, support and education for Philadelphia mom bloggers Mon, 09 Nov 2015 15:52:38 +0000 en-US hourly 1 Philly Social Media Moms Pay It Forward Mon, 09 Nov 2015 15:24:18 +0000 Last week a number of our PSMM ladies took some time out of their busy weekends to pay it forward!


PSMM joined forces with JJ Cole Collections and walked for the JDRF “One” Walk in support of Juvenile Diabetes as #Teambundleme. JJ Cole donated $1000 on their behalf along with one of their iconic bundlemes plus a signature bundleme hat for every baby walking in our group!


While the mommas sweated up and down the hills of scenic Tyler Park in Bucks County, Pennsylvania, their babies were warm, cozy, and stylish in their JJ Cole bundlemes! The bundlemes is such a help to moms. It’s easy to use and really takes care of our kiddos by keeping them warm and comfortable, plus it’s stylish too!!


Many walkers commented about our babies and asked about the bundlemes, especially the urban bundleme, which, in addition to keeping your little one warm, also keeps them dry in the event of snow or rain.

It was a wonderful day filled with fun family moments and great camaraderie between the walkers, the companies who came out to support a worthy cause, and happy, comfortable babies… thanks to their bundlemes!

moms at JRDF walk

team bundme

Brands that find unique ways to give back are the brands we love to be involved with as bloggers.

Visit the participating blogs below:

Thanks JJ Cole for supporting DRF and our babies!

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How to Run an Email Marketing Reactivation Campaign Sat, 12 Sep 2015 16:35:50 +0000 I’m excited to be attending and speaking at the Build Your Influence Summit later this month, and today I’m teaming up with the BYI Summit and AWeber to bring you this post on how to run an email marketing reactivation campaign.


AWeber has been helping businesses grow with email since 1998, and with over 99% deliverability, gets your messages where they need to be: in the inbox. Not only is AWeber a sponsor of the BYI Summit, but they have graciously hosted our past three PSMM workshops, and they also service the PSMM email list.

Email marketing is crucial to growing your audience and converting readers into loyal followers and customers, but to keep your email audience healthy and engaged, it is important to run regular reactivation campaigns. In fact, AWeber recommends running a reactivation campaign every 3-6 months to keep your email community healthy.

What is an Email Reactivation Campaign?

A reactivation campaign basically reminds your subscribers why they connected with you initially, segments out those who are inactive, targets those who are engaged, and shows you who to let go.

How to Run a Reactivation Campaign

1) Run a search for those who haven’t opened one of your emails in the last few months (3-6, depending on how often you send emails.)

2) Start sending a series of reactivation emails. (Typically there would be a series of 3 emails.)

TIP: You want your recipients to understand that these emails are time sensitive and that there is an action that needs to be taken.

3) The first email might introduce a limited time offer or inquire about whether or not the recipient wants to continue receiving emails.

4) A few days later, send a followup email ONLY to those who did not open the previous message. Reintroduce the offer, and make sure the subject line is clear.

5) Finally, send a third message to those who didn’t open the 2nd message. At the end, you have a segment of subscribers who are not opening your messages. These have a HUGE impact on your deliverability ratings. If left in your email audience, your emails will end up getting filtered as spam. It’s time to say good-bye. Delete these emails. Those people aren’t reading your emails, and it only hurts you to keep them in your audience. It’s important to consistently clean out those who are no longer active.

This process, done regularly, is an important part of keeping your email community healthy and engaged.


If you’re a blogger, join us at the Build Your Influence Summit at the Aquatopia Resort the weekend of September 26-27. Use the code #PSMMWORKSHOP for 50% off.

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PSMM Workshops are BACK! Fri, 04 Sep 2015 20:16:34 +0000 The PSMM Workshops took a bit of a break, but we are thrilled to announce that they are back! We are so grateful to AWeber for hosting our last few meetings in their gorgeous headquarters in Chalfont, PA.

On June 27th, Jo-Lynne Shane, Stephanie Anderson, and Valerie Deneen led a discussion on growing our Facebook and Instagram followings. Then we heard from AWeber’s own Elysa Zeitz on using email marketing to enhance and grow our businesses.

After the sessions were over, we took a tour of the facility, and many of us even enjoyed playing on the slides in their lobby… if you can picture that!


On August 8th, Stephanie Glover brought us a session on blog photography. After a break where we were able to mix and mingle and grab a cup of coffee, we reconvened for a short session from Elysa Zeitz on techniques for growing a more engaged email list. Finally, we enjoyed a panel discussion on Brand/Blogger Relations with Jo-Lynne ShaneAmiyrah Martin, and Kelly Whalen.


We are super excited to return to AWeber on September 12th for a 2-part workshop on Legal Issues for Bloggers + Negotiation and Pricing with Danielle Liss and Jamie Lieberman of Businessese.

The business world has a language all of its own. Businessese, if you will. Entity creation and funding. Lawyers. Contracts. Day-to-day boring office stuff that makes the business you are passionate about feel like work. Businessese is here to help. From creation of entity to legal forms to business services, they can help you run your back office so you can concentrate on the area of your business you are most passionate about.

Join us on September 12th from 9am – 1pm. Mix and mingle with influential women in the Philadelphia area, and learn helpful tips for growing your blog or small business.


Hope to see you there!

Sign up for our monthly newsletter to receive notifications about future workshops and other PSMM happenings!

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Ronald McDonald Did Yoga With PSMM Bloggers Wed, 12 Aug 2015 17:55:25 +0000 As a New Jersey blogger and event planner, I love when I can combine my love for New Jersey with the thrill of planning an event, especially when it means I can introduce others to new places. I that chance this past July when as part of Jersey Family Fun, I cohosted a pop up yoga event with McDonald’s of the Greater Philadelphia Area and later took them to a quiet beach in Somers Point. The event was open to bloggers, their families, and the public, and was held to help relaunch McDonald’s Asian Salad.


McDonalds Philly Yoga Event – Photos by Swiger Photography

On July 9, Philadelphia area bloggers came together with their families and Ronald McDonald for a yoga class at the Somers Point McDonald’s. Our class was lead by a Hummingbird Yoga instructor and was initially supposed to be on the front lawn of the McDonald’s, but Mother Nature had other plans. Unfortunately, the grounds were pretty wet from the morning’s rain, but it wasn’t wet enough to dampen our spirits or desire to learn and stretch. Our friends over at the Charter Tech opened their doors and inside gym to us.

Karen Traa, local owner of the Somers Point McDonald’s, took time to not only talk to us about how yoga and McDonald’s salads fit into a healthy lifestyle but also how McDonald’s values their partnerships with bloggers through the McCafe Moms program. As we started our lesson, we were encouraged to disconnect from our phones and tablets so that we can connect to our bodies through yoga. And yes, us bloggers were able to disconnect. Joining our class were these Philadelphia bloggers from PSMM and their families:

Pictured from front to back: Jennifer Auer, Jersey Family Fun; Barbara Spalding, Homeroom at Home; Jennifer Oxenford Fhilly Fun 4 Kids McDonalds Philly Yoga Event – Photos by Swiger Photography

McDonalds Philly Yoga Event – Photos by Swiger Photography

One of my favorite pictures from our yoga class. Pictured in front Barbara Spalding’s child, Homeroom at Home. In back Jennifer Oxenford Philly Fun 4 Kids McDonalds Philly Yoga Event – Photos by Swiger Photography

Ronald McDonald participated, big red shoes and all. He was a great yoga student and must have taken lots of notes between stretches. Later on, when most of us were enjoying our McDonald’s Asian Salad, I discovered him on the front lawn leading a yoga class. His students, members of the Tierney Agency, and PSMM’s own, Aida were right there with him.

Pictured from left to right: Aida Crooms-Ingram, Girlfriends with Goals; Tierney Agency reps, Ronald McDonald McDonalds Philly Yoga Event – Photos by Swiger Photography

Of course I did what any good blogger would do, I snapped pictures and then shared them across all my social networks in between bites of my Asian Salad. ;-)

McDonald’s Asian Salad McDonald s Philly Yoga Event – Photos by Swiger Photography

In fact, that’s what all of us did during McDonald’s Pop Up Yoga Event to relaunch the Asian Salad. We actively shared details and images on Facebook, Twitter, Instagram and more. It’s a fun part of our job, but it’s also a significant benefit to having bloggers at an event. By involving bloggers to attend and hiring a blogger to cohost the event, McDonald’s of the Greater Philadelphia area ensured that the news of the Asian Salad was not just amplified across all of their networks but also all of ours.

Here are some of the blog posts that came out of the McDonald’s Asian Salad and Pop Up Yoga Event

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Join Us for the #LiceAintNice Twitter Party 5/19 9PM EST w/ $400 in Prizes! Sun, 17 May 2015 13:24:50 +0000 Lice season is upon us. No, it’s not a pleasant topic, but a necessary one. Thankfully, Lice Lifters can help!

Lice Twitter Party

Join us for the #LiceAintNice Twitter Party this Thursday night, May 19th at 9PM EST, to learn more about lice and how to get rid of them naturally & quickly!

Follow @JoLynneShane, @NitNanny1 and @PSMMoms, and use the hashtag #LiceAintNice to be eligible to win one of the 5 prizes we will be awarding throughout the hour.

Looking for a business opportunity? Lice Lifters is expanding, and franchise opportunities are available across the country! Visit Lice Lifters for more information.

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Featured Member: Katie Lockwood Wed, 22 Apr 2015 10:04:12 +0000 Meet Katie Lockwood of Mommy Call.

Katie Lockwood

photo credit

We asked Katie some questions, and here is what she has to say!

Tell us a little bit about yourself.

Pediatrician and adoption doctor, blogging about my work-life balance as a working mom of two kids under three years. Although we were both raised on the Jersey shore, my husband and I enjoy raising city kids in Philadelphia.

What is your blog about?

Work-life balance as a pediatrician mom.

Is there a story behind your blog name?

The calls from parents at a pediatrician’s office are affectionately called “Mommy Calls,” so I named my blog after these parental worries and the call to motherhood.

What is your favorite social network and why?

Twitter — quick soundbites and news headlines makes getting information effiecient and fast.

Be sure to follow Katie Lockwood onFacebook andTwitter, and visit her at Mommy Call.

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