We are honored to introduce these past and present PSMM Workshop Speakers.
Nichole Armstrong started her career in the digital world as the manager of an interactive mall kiosk where she taught people about the Internet and sold dial-up access back in the late 90’s. Since then she’s worked on many large and small scale web development projects doing a little bit of everything from programming to online community management. Currently, Nichole is the Social Media Manager for Alex’s Lemonade Stand Foundation, a national fundraising movement that raises money for pediatric cancer research and awareness. She is also a certified Google Adwords Professional and freelances as an Adwords Account Manager for small businesses. Her infrequently updated personal blog can be found at NicholeAnn.com.
Debbie Bookstaber is the co-founder of Bloganthropy and one of the bloggers behind Mamanista. Bloganthropy empowers bloggers to become philanthropic leaders in their communities. Through their annual and monthly awards, Bloganthropy recognizes bloggers who effectively use social media for social good. Debbie is the president of Element Associates where she leads online marketing, affiliate marketing and social media initiatives for her clients. An active volunteer and mom to two boys, Debbie serves on several charitable boards and was elected to a position on her local school board in 2007. Debbie graduated Magna Cum Laude and Phi Beta Kappa from Yale University with a Bachelors and Masters in History.
Mindi Cherry is mom to 3, wife to 1, bane of cashiers everywhere, and owner of Moms Need To Know.
After 15+ years in Traditional Media, Joey traded in the microphone for the diaper bag. Her son Boston, born in 2008, not only changed her life…but changed the way she looked at media. In order to document his life for friends and family in the midwest, Joey started Real Mom Media. In the beginning it was just a spec of dust on the corner of your computer screen, but over the years Joey has turned it into a way of life. You can currently see Joey on PHL-17, hosting Better Philly weekdays at 7am. She does frequent guest spots as a parenting expert on FOX 29 Philly, and she’s also one of 15 iVoices with iVillage from across the country. Joey is also host of Real Mom Radio heard on WBEN Ben FM in Philadelphia, highlighting moms in and around Philadelphia!
Kathryn Goldstein Legge
Kate Legge was part of the founding team of Griesing Law, LLC. Prior to working at Griesing Law, Kate worked at two AmLaw 100 law firms. She successfully represents both public and closely held entrepreneurial companies, locally and nationwide, in complex commercial litigation, intellectual property and new media matters, including trade secret, copyright, unfair competition and trademark-related disputes. Kate also counsels businesses and non-profit organizations on a range of strategies and solutions relating to new media, intellectual property, e-commerce, online content protection and infringement, software development, licensing, domain name disputes, website terms, social media legal risks, and employment matters. She has particular experience in assisting and counseling businesses in the financial services, real estate, hospitality and technology industries.
Kate has been recognized by Super Lawyers as a Rising Star from 2010-2012. Kate is an honors graduate of Bowdoin College and also an honors graduate of American University, Washington College of Law, where she served as Senior Articles Editor for the AMERICAN UNIVERSITY INTERNATIONAL LAW REVIEW. Kate also worked for the United States Department of Justice, Environmental Crimes Section and the United States Attorney’s Office for the District of Columbia.
Wendy has spent the lion’s share of her professional life persuading people to watch tv in her role as a Creative Services Director at local television stations from Miami to New York with two stints in Philadelphia. She’s a 5 time Emmy Award winning writer and producer and Temple alum where she is currently teaching two courses in the Advertising department. Her expertise includes writing and producing short features, sales presentations, commercials and promos for television and the web. She believes coffee has special creative powers, the best ideas really do hit you in the shower and that the iphone is the single greatest tool any creative type could ever have.
Cecily has been working in marketing, PR, and event coordination for over fifteen years. As the internet changed the picture in the marketing industry, Cecily found herself immersed in the world of social media and made the obvious connection between social media and marketing early on. Through her personal blog Uppercase Woman, Cecily has become a staple of the mommy blogging scene. She’s well known for her irreverent wit and willingness to tackle the most controversial of subjects. Cecily has spoken extensively about social media and is a board member of the Philadelphia branch of the Social Media Club. She has over 20,000 followers on twitter, and her blog is ranked in the top 25,000 in the United States. Cecily has combined her internet savvy and social media skills into a solid freelance career writing SEO copy as well as helping companies connect with the right bloggers and online personalities for their marketing needs. She works for About One and writes for Babble’s Mom Crunch.
Julie Meyers Pron
A mom, wife, educator, marketer, cheerleader, budding organizer, and me-time enthusiast, Julie shares her knowledge, lifestyle tips, business-savvy suggestions and real life stories helping you to parent confidently while remaining your stylish self. Julie began blogging in 2004 as a senior editor for Mommies with Style while she ran an online boutique. Finding her love for Social Media, Julie branched out and formed Just Precious in 2009. She is co-founder of Just Centsible Consulting and Principal of Splash Creative Media. Combining her backgrounds in Public Relations, Education and Media Science, Julie finds Social Media an excellent match for her talents.
Social media consultant, mom expert, and brand advocate Colleen Padilla is the co-author of The Digital Mom Handbook from Harper Collins and the founder and editor of ClassyMommy.com and Disneyed.com. Colleen has an MBA from Cornell and has served as a spokesperson for Scrubbing Bubbles, Tide, Energizer, Mattel, TJ Maxx/Marshalls and more. She’s been featured on Fox News, Good Morning America, The New York Times, MSNBC, Parenting Magazine, Working Mother, and more. She lives in Philadelphia with her husband and two young children.
Sarah Peppel has officially moved into the role of WAHM (Work-At-Home-Mom) as she teaches online communication courses, works in the vast world of social media, participates in the blogosphere, volunteers in local politics and maintains an active role in local women’s ministries. She has two teen daughters who roll their eyes at her shenanigans to get IT all done. She has a wonderful husband who has his own Handyguys Podcast, and they have a little beagle that chews up their world. Sarah has also been an extra in a number of movies and TV shows and dreams of finishing several budding novels. You can find her at Genesis Moments and DIY Frugal.
Stephanie Schwab is a social media strategist and digital entrepreneur. She is the founder and CEO of Crackerjack Marketing, a hands-on social media agency providing social media strategy, training and project management to businesses and non-profits. She has an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago. Stephanie also keeps herself busy by being involved in a couple of startups: Social Media School, teaching social media to business owners and executives, and Hashtracking, a platform for the measurement of Twitter hashtag reach and efficacy. She is the mom of a 3 ½ year old digital native (though not quite a blogger yet), and a sister/cousin/aunt to a gaggle of digital natives who blog and create video. You can reach Stephanie on Twitter @socialologist, or through her website at Crackerjack Marketing.
Tina Seitzinger is the Co-Founder of Girls’ Lunch Out and has over thirteen years experience in Marketing Communications. She has worked with businesses to lead branding, communications and online community development. Today, she focuses her work on helping small businesses and organizations use online tools effectively to build relationships, strengthen their brand and create a strong online presence. Tina currently works in the social media department for BabyCenter, where she manages blogger outreach programs, strategy and social media content. In October 2012, Tina was selected as the Trend Trio Family Expert for Have You Tried This Yet? from P&G and offers ongoing insider secrets, tips and product advice to help improve the daily grind. In her spare time, you will find her blogging at, Life Without Pink, where she covers parenting, products, and tips for raising all boys.
Jo-Lynne is a former teacher turned digital mom. She’s been blogging since dinosaurs walked the earth back in 2006 and was named one of Nielsen’s Power Moms in 2009. She discovered a morbid addiction to fonts and vector graphics and launched DCR Design in 2007 as a way to justify a monthly subscription to iStockphoto. Now you can find her designs gracing blogs across 46 states. Jo-Lynne also authors the award-winning lifestyle blog, Musings of a Housewife, where she waxes eloquent about all things food, fashion and family. She also facilitates the Philly Social Media Moms community and organizes the PSMM Workshops.
Dresden is a self-taught graphic artist and WordPress nerd. After studying theatre at NYU, she moved to Los Angeles and worked for six years at a Universal Studio based production company. When she started blogging in 2005, she fell in love with design. To fund her dream of single motherhood, she began designing (and fixing) blogs. In 2010, her web design work was recognized as a “Voice of the Year” finalist by the BlogHer network. She can be found covered in plaid at Creating Motherhood.
An accomplished trial lawyer and grant writer before starting her business Your Professional Writer, Susan helps entrepreneurs close the gap between who they know they are and how their words make them look online. She writes professional bios, “about me” pages, LinkedIn profiles, and networking pitches and delivers workshops on these topics.
Not that long ago, like many of us, Susan was “on” LinkedIn, but didn’t really understand why people bothered with it. That all changed when her business was in its infancy. Not wanting to rush to create a website, she knew she needed a professional online presence. She immersed herself in LinkedIn and soon was singing its praises. She began writing LinkedIn profiles for clients and teaching others how to use LinkedIn effectively for branding, networking, and establishing credibility. Susan loves supporting others in using this free tool to enhance their image and influence and engage their target audience.
Erica Voll is a full-time pen for hire and marketing consultant specializing in content strategy, writing content for the web, blogging, healthcare marketing and social media marketing/community management. Erica blogs at No Sleep ’til College, and is the co-founder of Girls’ Lunch Out. A self-proclaimed go-getter, Erica rarely sleeps.
Kelly Whalen is the author of The Centsible Life, a blog designed to help you live the life of your dreams on a budget. Kelly and her blog have been featured on The Today Show, local networks in Philadelphia, and she has been featured in magazines and print in both national and local publications including Money magazine, Kiplinger’s, and Women’s Day. Along with partner Julie Meyers Pron she created Just Centsible, a social media event and consulting business. She’s also a founding member of Splash Creative Media, a group of bloggers that work together to create campaigns featuring a charitable twist.
Lynette Young has been helping professionals and companies thrive on social media platforms and digital publishing since 2006 when she founded her company Purple Stripe Productions. She works with brand agencies, in-house staff and career-minded professionals to develop and effectively deploy strategic and tactical initiatives to gain exposure, attract talent, grow business and reach new customers using the social web. Lynette’s expertise as social media specialist and digital publishing subject matter expert gives her a distinct advantage as an engaging and informative speaker and corporate trainer. Her specialties include Google+ as well as most other social media and digital publishing platforms such as Facebook, Twitter, Pinterest and blogging, online community engagement, and digital communication trends. Lynette’s first published book “Google+ for Small Businesses” on Que Press will be released Fall 2012.
Tara is a stay-at-home-mom of two small girls, professional blogger, and SEO consultant. She has been publishing Feels Like Home since 2007, where she encourages her readers to live more fully. Currently serving as an SEO Specialist for AboutOne, an Ambassador for several major brands, and the featured Life at Home blogger at Sonsi Living, Tara also operates a local site called Harrisburg Area Moms. She loves to encourages other bloggers through speaking engagements at conferences including Type-A Parent and Bloggy Boot Camp.